January, 2010

  • The Search Blog

    Get more clicks: location tag your tweets

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    Imagine being able to pop Tweets up in front of your customers as they browse online maps near the location of your business.  Now you can do exactly that just by location tagging your tweets! :-)

    Microsoft Bing has just release a new function which shows you location tagged Tweets directly on the map you are viewing!

    http://bing.com/twitter/maps

    A quick search for ‘Reading, UK’ shows me all of the nearby tweets highlighted with small blue blobs on the map.  Clicking on each blob displays the tweet, along with any photos they are linking to on Twitpic, Yfrot or similar photo sharing sites…

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    Location tagging your tweets is easy now with most iPhone or other mobile Twitter apps.  Here is the configuration option in the TweetDeck iPhone app…

    Tweetdeck by chrismdotcom.

    I am off out to Reading for an evening with friends later this evening. A smart bar owner would be Tweeting NOW, telling me about what bands they have playing, drinks promotions or other info to get me thinking about their venue! :-)

    Author: Chris Moore is a Program Manager working on Search Engine Optimisation at Microsoft.  http://www.twitter.com/chrismdotcom

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  • The Search Blog

    Want to get noticed? Get some friends!

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    Are you still just publishing content to the web?  Or are you injecting content in to the social sphere?

    For a long time, the only websites which have been easily discoverable in search engines have been those which are optimised and well linked to, particularly for competitive search terms.  This also applies to image search, if I perform a search today on Bing for ‘Thailand photos’, whilst I get some great results…

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    The chances of any my personal Thailand photos coming up in the search results are pretty slim.  In fact, what I see are photos from Nationalgeographic.com and other large optimised travel sites dominating the search results.  Whereas a similar search from my Facebook profile reveals photos and other updates from my friends  about Thailand…

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    OK some of the time I may well want to see professional photographs and videos, and image search does a great job of that.  However what if I am going on holiday and I want to check out REAL photos of the hotel I am booking, taken by people in my social network?  Or perhaps I want to read a night club review from my friends, rather from a trendy music critic who’s taste in music pre-dates my own by ten years!

    If I am looking for personalised information on a particular topic, do you think I am more likely to find it in Facebook or a search engine?  That question will start to become harder to answer as search engines begin to pull in social networking data, and connect it to your online profiles.  Whilst Google will not be the only ones to move in to social search, they have recently released their implementation in to beta and provided a nice video to sum up how it integrates with their image search…

     

    How big is your social/professional network?  Do you have enough ‘friends’ to help you launch your content in to a wide enough network?  Or do you have influencers/customers who can help you do it?  Do your competitors have more friends that you?

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  • The Search Blog

    Free SEO toolkit with tutorial videos

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    A new page on Microsoft.com provides tutorial videos, step by step instructions and download links for using the IIS SEO toolkit to optimise the discoverability of your pages.  You can run the toolkit on Windows Vista and Windows 7 (as well as on Windows Server), and it’s crawler/analysis tools can scan your website to detect common SEO violations and generate data for detailed analysis of the site’s linking structure.  This new landing page provides easy to follow explanations of using the tool's interface, as well as detailed examples of using it generate raw data which can be used for advanced analysis in Excel...
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    http://www.microsoft.com/web/seo/

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