SEOMOZ have published a great post about optimising customer conversions on their website. Whilst SEO often focuses on getting more customers to a site, it is perhaps more important to make sure that customers are actually converting when they get there – whether that’s by downloading an app, buying a product or taking any other action define as a goal of the site.
I strongly recommend reading the SEOMOZ post, so I am not going to repeat it all, however there was one item which I found particularly interesting because I had not heard about it before, and it is incredibly easy to implement…
(appropriately you can click the image to access the full blog post)
One of my favourite film trilogies of all time is Back To The Future. I can still remember watching Part Two back in the early 90s and dreaming of 2015 with flying cars, power laces and hoverboards!
Whilst I am not overly optimistic that I will be flying to my parents house on the Skyway within the next 5 years, I AM living in (the futuristic sounding) ‘Twenty Ten’, which is exciting enough to make the time travel dreaming kid which I was in the 90s feel like I am actually living in the ‘future’ .
On realisation of my successful journey in to the future, I decided that it was a good point to reflect on recent years and come up with some resolutions based on my experiences. I’m a big fan of regular life/work reviews, so I tend to make ‘tweaks’ throughout the year, meaning that my resolutions are actually a results of lots of tweaks to day to day life in recent years. I will be starting off 2010 with the following in mind, but I have no doubt that each of these will have evolved if I re-visit this post in 2011.
OK, enough with the jabbering and retro sci-fi reminiscing, here are my concise bulleted resolutions for Twenty Ten…