January, 2010

  • The Search Blog

    Free SEO toolkit with tutorial videos

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    A new page on Microsoft.com provides tutorial videos, step by step instructions and download links for using the IIS SEO toolkit to optimise the discoverability of your pages.  You can run the toolkit on Windows Vista and Windows 7 (as well as on Windows Server), and it’s crawler/analysis tools can scan your website to detect common SEO violations and generate data for detailed analysis of the site’s linking structure.  This new landing page provides easy to follow explanations of using the tool's interface, as well as detailed examples of using it generate raw data which can be used for advanced analysis in Excel...
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    http://www.microsoft.com/web/seo/

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  • The Search Blog

    Get more clicks: location tag your tweets

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    Imagine being able to pop Tweets up in front of your customers as they browse online maps near the location of your business.  Now you can do exactly that just by location tagging your tweets! :-)

    Microsoft Bing has just release a new function which shows you location tagged Tweets directly on the map you are viewing!

    http://bing.com/twitter/maps

    A quick search for ‘Reading, UK’ shows me all of the nearby tweets highlighted with small blue blobs on the map.  Clicking on each blob displays the tweet, along with any photos they are linking to on Twitpic, Yfrot or similar photo sharing sites…

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    Location tagging your tweets is easy now with most iPhone or other mobile Twitter apps.  Here is the configuration option in the TweetDeck iPhone app…

    Tweetdeck by chrismdotcom.

    I am off out to Reading for an evening with friends later this evening. A smart bar owner would be Tweeting NOW, telling me about what bands they have playing, drinks promotions or other info to get me thinking about their venue! :-)

    Author: Chris Moore is a Program Manager working on Search Engine Optimisation at Microsoft.  http://www.twitter.com/chrismdotcom

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  • The Search Blog

    Twenty Ten Resolutions

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    imageOne of my favourite film trilogies of all time is Back To The Future.  I can still remember watching Part Two back in the early 90s and dreaming of 2015 with flying cars, power laces and hoverboards!

    Whilst I am not overly optimistic that I will be flying to my parents house on the Skyway within the next 5 years, I AM living in (the futuristic sounding) ‘Twenty Ten’, which is exciting enough to make the time travel dreaming kid which I was in the 90s feel like I am actually living in the ‘future’ . 

    On realisation of my successful journey in to the future, I decided that it was a good point to reflect on recent years and come up with some resolutions based on my experiences.  I’m a big fan of regular life/work reviews, so I tend to make ‘tweaks’ throughout the year, meaning that my resolutions are actually a results of lots of tweaks to day to day life in recent years.  I will be starting off 2010 with the following in mind, but I have no doubt that each of these will have evolved if I re-visit this post in 2011.

    OK, enough with the jabbering and retro sci-fi reminiscing, here are my concise bulleted resolutions for Twenty Ten…

    1. Reading…
      Set aside between 45 mins to 1 hour every morning (over breakfast is fine) to read blogs, Twitter updates, social network feeds and relevant news

    2. Watching…
      Exercise is boring, so… Subscribe to interesting online video feeds (e.g. TED, SEOMOZ, O’reilly Media, etc…) and watch them whilst running at least 3 times a week on the treadmill (did you notice how I squeezed in the obligatory new years ‘get fit’ resolution there?!)

    3. Focus…
      Only use my home office for work. When I am not working, close the door of my home office.

    4. Planning…
      Planning work requires a different frame of mind to doing work, so do not try to mix them

    5. Growing…
      Seek as many opportunities as possible to get ‘outside of my comfort zone’

    6. Relationships…
      Aim to ‘talk with everyone’, rather than ‘talk to everyone’

    7. More on relationships…
      Always treat people as I would expect them to treat me (particularly the ones who do the opposite).  Perhaps more importantly, recognise when I do NOT do this.

    8. Mentors…
      Identify gaps between my skills/values and those of my role models, and improve on them

    9. Work/life…
      Only turn down dinner/lunch/drink invites if absolutely necessary

    10. Tweet more…
      Or perhaps that should read 'Tweet better'.  Whilst I have made some great connections on Twitter in 2009 (I am @chrismdotcom), I am looking forward to dedicating more time and thought to my tweets this year.  I strongly believe this is important for work and social reasons.
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