SEOMOZ have published a great post about optimising customer conversions on their website.  Whilst SEO often focuses on getting more customers to a site, it is perhaps more important to make sure that customers are actually converting when they get there – whether that’s by downloading an app, buying a product or taking any other action define as a goal of the site.

I strongly recommend reading the SEOMOZ post, so I am not going to repeat it all, however there was one item which I found particularly interesting because I had not heard about it before, and it is incredibly easy to implement…

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(appropriately you can click the image to access the full blog post)

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