June, 2010

  • The Search Blog

    A new way of identifying influencers?

    • 0 Comments

    This is an interesting idea for a method of finding influencers (or indeed, being found) for a particular topic.  The ‘Empire Avenue’ game generates a ‘share price’ for you based on how well connected you are via your Facebook, Twitter and other social media profiles.  Members of the site can then ‘invest’ in you and take part in a virtual trading game.  Once you have invested in someone, you will see updates from them and other investments within your virtual trading account…

    What’s interesting to me here is that everyone has a limited amount of virtual funds (although I’m not clear how you build your funds right now), which means that subscriptions (or ‘investments’) to a particular user could be considered more significant than a simple Twitter ‘follow’ for which there are no limits.

    Could this be a new type of link graph which provides additional value to those within Facebook and Twitter’s data centers?

     

    Chris Moore is a Program Manager working on Search Engine Optimisation at Microsoft.  Follow him on Twitter

  • The Search Blog

    Some must know statistics…

    • 0 Comments

    image Everyone lots stats.  Here are a few pulled from John Batelle’s recent @CMSummit Presentation

    Phones/Tablets…

    • iPhone: Zero to 50 million units in 3 years
    • Android: Zero to 60k units sold PER DAY in 2 years
    • iPad: Zero to 2 million in 60 days

    Location based services…

    • Yelp: 10x growth (U.S. unique users) in past 2 years
    • Foursquare: zero to 2 million in two years

    Facebook…

    • 60 million status updates per day
    • 34 million to 450 million in 3.5 years

    Twitter…

    • 40 million tweets per day
    • 1 million to 125 million in 3.5 years
  • The Search Blog

    Example of promoted Tweet on Twitter

    • 0 Comments

    Search Engine Land recently reported on a Disney Pixar’s use of the Twitter ‘Promoted Tweets’ functionality in order to ‘artificially’ get ‘Toy Story 3’ in to the list of trending topics…

    image

    Whilst Pixar had to pay to get the term in to the list (all be it at the bottom), what is interesting here is the word ‘promoted’.  They were only able to promote this term due to the fact that it was popular anyway (although not organically in the top ten).  

    This is a clever mechanism from Twitter for showing paid ‘ads’ which avoid being spammy due to the fact that they are relevant to what users are actually discussing anyway.

    Chris Moore is a Program Manager working on Search Engine Optimisation at Microsoft.  Follow him on Twitter

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