June, 2010

  • The Search Blog

    Beginners guide to SEO

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    image It’s easy to assume that everyone knows the basics of SEO…titles, headings, PageRank, keyword research, etc… I’m guilty of assuming that everyone I speak to (or everyone who reads my blog) knows the fundamentals already – which often results in a confused stare as I throw terms like ‘link juice’, ‘domain authority’ and ‘QDF – Query Deserves Freshness’ in to conversations.

    In an effort to provide a reliable source of the SEO basics, I would like to point you to a recent blog post from SEOMOZ…

    Introducing the beginners guide to SEO v2.0

    Whilst I have only skimmed the post, I have a lot trust in the quality of SEO information coming from SEOMOZ, so would strongly recommend this post for anyone wanting to understand the basics.

  • The Search Blog

    Web writing guidelines from Yahoo!

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    Yahoo have create a set of writing guidelines for the web, which are actually quite useful and quick to read (I guess it would be very ironic if they were not!)…

    http://styleguide.yahoo.com/

    image

    Chris Moore is a Program Manager working on Search Engine Optimisation at Microsoft.  Follow him on Twitter

  • The Search Blog

    Example of promoted Tweet on Twitter

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    Search Engine Land recently reported on a Disney Pixar’s use of the Twitter ‘Promoted Tweets’ functionality in order to ‘artificially’ get ‘Toy Story 3’ in to the list of trending topics…

    image

    Whilst Pixar had to pay to get the term in to the list (all be it at the bottom), what is interesting here is the word ‘promoted’.  They were only able to promote this term due to the fact that it was popular anyway (although not organically in the top ten).  

    This is a clever mechanism from Twitter for showing paid ‘ads’ which avoid being spammy due to the fact that they are relevant to what users are actually discussing anyway.

    Chris Moore is a Program Manager working on Search Engine Optimisation at Microsoft.  Follow him on Twitter

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