image It’s easy to assume that everyone knows the basics of SEO…titles, headings, PageRank, keyword research, etc… I’m guilty of assuming that everyone I speak to (or everyone who reads my blog) knows the fundamentals already – which often results in a confused stare as I throw terms like ‘link juice’, ‘domain authority’ and ‘QDF – Query Deserves Freshness’ in to conversations.

In an effort to provide a reliable source of the SEO basics, I would like to point you to a recent blog post from SEOMOZ…

Introducing the beginners guide to SEO v2.0

Whilst I have only skimmed the post, I have a lot trust in the quality of SEO information coming from SEOMOZ, so would strongly recommend this post for anyone wanting to understand the basics.