August, 2010

  • The Search Blog

    Check your Google site links

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    I was just on the phone to my colleague Bob O’Brien from Seattle, who manages the search strategy for windows.microsoft.com.  We noticed that a recently published page had been assigned ‘site links’ by Google, however they were NOT particularly useful..

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    The site links titles were all cut off, which removed essential product information about each link.  Also, the 4 links were useless without the context of the product selection the page offers…

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    Google Webmaster tools provides an interface to see which content on the site has site links, and ‘block’ them.  Bob logged in, made the changes and sent me a screen shot for my blog Smile

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    Google was pretty quick to remove the links…

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    Have you checked the ‘site links’ Google has assigned to your pages?

  • The Search Blog

    Flatten your site architecture

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    imageRecently we ran some SEO site clinics for our Microsoft Valued Professionals (MVPs), where we discussed numerous search optimization topics for blogs and websites they own or run.  One topic which came up was that of having a flat site architecture (i.e. ensuring that your content is as few clicks from the homepage as possible).


    For large sites, managing the network of internal links can be a very effective way of prioritising newer, more relevant content, whilst also flowing reasonable amounts of link juice to your old content.

    This video from Rand Fishkin provides an excellent summary of why a flat site architecture is important, and how to achieve it effectively…

    SEOmoz Whiteboard Friday - Flat Site Architecture from Scott Willoughby on Vimeo.

  • The Search Blog

    All about SEO on support.microsoft.com (Audio interview)

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    imageI was recently interviewed by the guys at http://mstalk.in to discuss Search Engine Optimization and social media, with an emphasis on the discoverability efforts we go through for support.microsoft.com. 

    The audio podcast is available on demand (approx 25 minutes long)…

    MSTalk.in Episode 14: SEO with Chris Moore


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    Author: Chris Moore is a program manager from Microsoft working on Search Engine Optimisation.  Follow him on Twitter

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