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  • Blog Post: A clever way of getting more likes

    Facebook ‘likes’ are becoming more and more important as a ranking factor for search engines. Just saw this clever method from Lufthansa for getting more people to ‘like’ their brand/site… Clever idea! I wonder if it would be considered as ‘ buying links...
  • Blog Post: +1: Google’s version of Facebook ‘likes’

    There can be little argument that Facebook is the global leader when it comes to owning the social graph of online interpersonal connections.  It’s also no secret that Bing now uses Facebook ‘like’ data as a ranking factor for search results .  However Google has had some disputes with Facebook...
  • Blog Post: Klout.com now also considers Facebook for influencer scores

    Klout.com is a relatively new site which calculates a ‘Klout’ score to represent someone’s level of influence on social networks.  Tweet The score is calculated using a number of factors such as number of followers and percentage of posts retweeted.  Up until now, Twitter has been the only...
  • Blog Post: How to find things online without searching (Part 2 of 5)

    Following on from part 1 in this mini series , part 2 focuses on how ‘liking’, ‘tweeting’, ‘stumbleupon’ and other social voting mechanisms makes it easy for people to find fresh, personalized, relevant content without having to type a single search word. Tweet Do your customers ‘like’ your content?...
  • Blog Post: Want to get noticed? Get some friends!

    Are you still just publishing content to the web? Or are you injecting content in to the social sphere? For a long time, the only websites which have been easily discoverable in search engines have been those which are optimised and well linked to, particularly for competitive search terms. This also...
  • Blog Post: Majority of social network users are female!

    This post over on Pingdom provides an enlightening graphic showing the split of male vs. female social networking users, broken down by site. . . Share
  • Blog Post: Share Bing search results on Facebook/Twitter

    Are Bing looking to change the way that people share content on the web? Today, most users will perform a search, browse a set of web pages (probably involving multiple clicks of the ‘Back’ button) and then possibly share selected content by copying and pasting the URL in to Twitter/Facebook, or clicking...
  • Blog Post: Real time search update: Facebook!

    I have been travelling for a couple of weeks, so this post is coming a little late, however I feel that some discussion about a couple of enormous headlines from Facebook would be appreciated. In case you have not heard, there were two key announcements from Facebook over the past couple of weeks...
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