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+1: Google’s version of Facebook ‘likes’
There can be little argument that Facebook is the global leader when it comes to owning the social graph of online interpersonal connections. It’s also no secret that Bing now uses Facebook ‘like’ data as a ranking factor for search results . However Google has had some disputes with Facebook...
31 Mar 2011
Search engines treat meta refresh the same as 301 redirects
SEOMOZ recently published a good post for testing your level of expertise on SEO . Whilst I am pleased to say I got the majority of the answers correct, there was one fact in the follow up post which was news to me! I would like to share this in case this is also a surprise for others. Meta...
30 Nov 2010
Do not religiously follow the ‘3 click rule’. But also think about SEO
How many clicks does it take your users to complete their tasks? How many give up before they complete? I have been at Microsoft for a good number of years now and have heard ‘the 3 click rule’ quoted on numerous occasions. Recent evidence suggests users are happy to go beyond 3 clicks...
22 Nov 2010
Awesome Expert SEO advice from the Distilled ProSEO seminar
Lots of great nuggets of information coming out of the Distilled ProSEO conference again this year. Here are a few of my favourites tweets and links from day 1 (Monday 25th October). Some EXTREMELY valuable and up to date information in the links below… Tweet Twitter SEO list featuring #PROSEO...
25 Oct 2010
How to find things online without searching (Part 3 of 5)
This mini series of posts focuses on methods of finding information online without typing a single search phrases in to Bing, Google or any other search engine. Part 1 focussed on check in services and part 2 discussed social voting mechanisms . Tweet In this post I will highlight search...
22 Sep 2010
How to move a website and not break SEO [Infographic]
During our recent Microsoft Value Professionals (MVP) SEO clinics, I was asked about best practices when moving a website. Tweet We have handled a number of situations inside Microsoft where he have had to move a website from one domain to another, or from one subfolder to another. I have...
5 Sep 2010
All about SEO on support.microsoft.com (Audio interview)
I was recently interviewed by the guys at http://mstalk.in to discuss Search Engine Optimization and social media, with an emphasis on the discoverability efforts we go through for support.microsoft.com. The audio podcast is available on demand (approx 25 minutes long)… MSTalk.in Episode 14: SEO...
22 Aug 2010
How to find things online without searching (Part 2 of 5)
Following on from part 1 in this mini series , part 2 focuses on how ‘liking’, ‘tweeting’, ‘stumbleupon’ and other social voting mechanisms makes it easy for people to find fresh, personalized, relevant content without having to type a single search word. Tweet Do your customers ‘like’ your content?...
19 Aug 2010
How to find things online without searching (Part 1 of 5)
Tweet Getting traffic to your website nowadays requires a lot more than getting your pages in to the top 3 search results on Bing, Yahoo and Google. An increasing number of ‘searches’ are made without typing a single word, or in some cases without users even knowing. Are customers...
9 Aug 2010
How to implement a drop down correctly for SEO
Whilst drop down boxes are commonly used to present web users with a list of many choices for a destination page to be routed to, if they are not implemented correctly the ‘links’ will not be counted by search engines and no PageRank will be passed. Example of search engines not ‘seeing’ links… For example...
28 Jul 2010
5 great Tweets about search from the past week
Here are 5 search related topics which I have found interesting over the past week. Please re-tweet any which you feel worth sharing… More signs that facebook is moving in to locations services SOON! http://tinyurl.com/2ws9bdt [ re-tweet ] Location based marketing is getting big! Dominoes...
14 Jul 2010
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