Microsoft (being an Evil Empire™ and all) doesn't get credit for a lot of changes that you do not explicitly notice, but make a real difference. For example there has been a program to "destroy all robot language" in several Microsoft products such as Office 2013, Windows 8, and Windows Phone 8. To illustrate this, the following list contains the old term, and the term that replaced it in our products:
New approaches to style (after)
I think this is good stuff that really improves the customer experience.
This table appeared in:
Multilingual, #134 Volume 24 Issue 2, March 2013