Microsoft (being an Evil Empire™ and all) doesn't get credit for a lot of changes that you do not explicitly notice, but make a real difference. For example there has been a program to "destroy all robot language" in several Microsoft products such as Office 2013, Windows 8, and Windows Phone 8. To illustrate this, the following list contains the old term, and the term that replaced it in our products:

Sample terms(before)

New approaches to style (after)

modify

change

perform

do

purchase

buy

terminate

end

navigate

go

toggle

switch

obtain

get

execute

run

resolve

fix

enable

allow

choose

pick

I think this is good stuff that really improves the customer experience.

This table appeared in:

Multilingual, #134 Volume 24 Issue 2, March 2013