boral I am leading a discussion around my “Design-led Innovation” talk for a Melbourne UX Community of Practice on 22nd of November from 6pm.


676 Lorimer St, Port Melbourne
(map attached)

All welcome

Design–led Innovation

Just when we think we can’t deliver interactive products and services any faster, a new technology wave comes along that enables us to work even more rapidly. This comes at a price, though: innovation tends to be driven by the technology – “what can we do?”, rather than “what should we do?”. Traditionally, design disciplines of all types start by understanding a need, then envisioning a solution to fit. Is there even time for design in the age of mashups? Or, is design not optional in today’s market?

From my previous delivery of this talk: