boral I am leading a discussion around my “Design-led Innovation” talk for a Melbourne UX Community of Practice on 22nd of November from 6pm.

Venue:

Boral
676 Lorimer St, Port Melbourne
(map attached)

All welcome


Design–led Innovation

Just when we think we can’t deliver interactive products and services any faster, a new technology wave comes along that enables us to work even more rapidly. This comes at a price, though: innovation tends to be driven by the technology – “what can we do?”, rather than “what should we do?”. Traditionally, design disciplines of all types start by understanding a need, then envisioning a solution to fit. Is there even time for design in the age of mashups? Or, is design not optional in today’s market?


From my previous delivery of this talk: