(1/18) Update:  There's an interesting 5- to 10-page opinion piece in here somewhere, and I don't have the time to edit it down.  If you're going to take the time to read this, and you've been in the industry more than 6 months, skip the first 26 pages or so - we all know there are some Internet experiences that are bad.  I was really hoping for a keep here - expectations not met.  Bummer.


Just started reading this…  So far, I’m in “hmmmm….” mode – still deciding if it’s good or not…  Probably worth a read… 

OK- this paper is not a short read- the .pdf is over 80 pages. However- I sincerely encourage you to take the time to read it if you are interested in using or understanding weblogs and business.

George Nefermos' paper, Blogging the Market (or 1.4mb .pdf) gives me goosebumps. As I started reading the 84 page paper, I kept thinking to myself that it is very Cluetrain Manifesto-ish. It takes some of the ideas and concepts (that first got me excited) of Weinberger, Searls and Locke and points it directly at Weblogs.

Overall, it's an optimistic view of the power of weblogs to challenge business marketing and strategy, internal communication, innovation, etc. provided through examples and analysis.

Including quotes from experts like Ross Mayfield, John Robb, Dave Pollard, Dave Winer, David Weinberger, the paper offers a wide variety of viewpoints and examples of how Weblogs are changing and will continue to change the way individuals and companies communicate.

Via: Klogs discussion list.

[Common Craft - Online Community Strategies]