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Proximity Marketing

Proximity Marketing

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Retailers have been exploring several technologies for proximity marketing within the retail store. This has ranged from using Text Messaging to using RFID. I came across an interesting technology (Thanks Marty :) ) that I thought bypasses the challenges of Text Messaging (cost of text messages to the customer) and the infrastructure needed for RFID. 

Most phones today are equipped with BlueTooth. BlueCasting is a point-to-point transmission system which uses the BlueTooth networking platform. When a user is within proximity of a BlueCast Server and makes their handset discoverable the BlueCast Server identifies their device via its BlueTooth ID.

There are many types of content which the BlueCasting system can send to a handset and these are increasing each time the handset manufacturers introduce new models.  Currently the system supports:

• Text [as .txt files]
• Still images [as GIF or JPG files]
• Animated images [as Animted GIF files]
• Audio [as WAV, RMF, MP3, MP4 or Ringtone files]
• Video [as RM, 3GP or MP4 files]
• Java Applications [as JAR files]
• vCard [Business Card files]
• vCal [Calendar Event files]

For more details about Bluecasting see: http://www.bluecasting.com

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  • PingBack from http://www.tmao.info/proximity-marketing/

  • I think this kind of proximity marketing is a good idea...as long as the receiver isn't going to be charged by their plan provider.  

  • It could be a new way to market the products. The internet is keep changing and improving, nowadays cell phone can have ads too.

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  • Yes, we all have to keep up with the latest. Nothing stays still forever.

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  • Yes good idea on this one. This might actually help telemarketers.

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  • So will this become a trend? Proximity marketing?

  • What are the benefits of this? anyone would like to explain?

  • Most phones today are equipped with BlueTooth. BlueCasting is a point-to-point transmission system which uses the BlueTooth networking platform.

    Do you have more information about the Bluetooth?

  • It seems interesting and new method also, This proximity method of marketing is growing slowly.

  • Thanks for sharing the new information. Now Marketers have another tool. Look forward to what does this tool play a role in the future marketing.

  • Marketing is every thing. If you are a good marketer, you are a successful man. Bluetooth proximity marketing is simply the next technological step for businesses to take.

  • Seems like an interesting concept this proximity marketing.

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  • Marketing is the most important point of any business... we need to hit that point right to get going.

  • <p>I agree with your article, that is totally true</p>

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  • i agree, with you, microsoft is the biggest company in the world.

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