Retailers have been exploring several technologies for proximity marketing within the retail store. This has ranged from using Text Messaging to using RFID. I came across an interesting technology (Thanks Marty :) ) that I thought bypasses the challenges of Text Messaging (cost of text messages to the customer) and the infrastructure needed for RFID.
Most phones today are equipped with BlueTooth. BlueCasting is a point-to-point transmission system which uses the BlueTooth networking platform. When a user is within proximity of a BlueCast Server and makes their handset discoverable the BlueCast Server identifies their device via its BlueTooth ID.
There are many types of content which the BlueCasting system can send to a handset and these are increasing each time the handset manufacturers introduce new models. Currently the system supports:
• Text [as .txt files] • Still images [as GIF or JPG files] • Animated images [as Animted GIF files] • Audio [as WAV, RMF, MP3, MP4 or Ringtone files] • Video [as RM, 3GP or MP4 files] • Java Applications [as JAR files] • vCard [Business Card files] • vCal [Calendar Event files]
For more details about Bluecasting see: http://www.bluecasting.com
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I think this kind of proximity marketing is a good idea...as long as the receiver isn't going to be charged by their plan provider.
It could be a new way to market the products. The internet is keep changing and improving, nowadays cell phone can have ads too.
Yes, we all have to keep up with the latest. Nothing stays still forever.
Yes good idea on this one. This might actually help telemarketers.
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So will this become a trend? Proximity marketing?
What are the benefits of this? anyone would like to explain?
Most phones today are equipped with BlueTooth. BlueCasting is a point-to-point transmission system which uses the BlueTooth networking platform.
Do you have more information about the Bluetooth?
It seems interesting and new method also, This proximity method of marketing is growing slowly.
Thanks for sharing the new information. Now Marketers have another tool. Look forward to what does this tool play a role in the future marketing.
Marketing is every thing. If you are a good marketer, you are a successful man. Bluetooth proximity marketing is simply the next technological step for businesses to take.
Seems like an interesting concept this proximity marketing.
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Marketing is the most important point of any business... we need to hit that point right to get going.
<p>I agree with your article, that is totally true</p>
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i agree, with you, microsoft is the biggest company in the world.