Retailers have been exploring several technologies for proximity marketing within the retail store. This has ranged from using Text Messaging to using RFID. I came across an interesting technology (Thanks Marty :) ) that I thought bypasses the challenges of Text Messaging (cost of text messages to the customer) and the infrastructure needed for RFID.
Most phones today are equipped with BlueTooth. BlueCasting is a point-to-point transmission system which uses the BlueTooth networking platform. When a user is within proximity of a BlueCast Server and makes their handset discoverable the BlueCast Server identifies their device via its BlueTooth ID.
There are many types of content which the BlueCasting system can send to a handset and these are increasing each time the handset manufacturers introduce new models. Currently the system supports:
• Text [as .txt files] • Still images [as GIF or JPG files] • Animated images [as Animted GIF files] • Audio [as WAV, RMF, MP3, MP4 or Ringtone files] • Video [as RM, 3GP or MP4 files] • Java Applications [as JAR files] • vCard [Business Card files] • vCal [Calendar Event files]
For more details about Bluecasting see: http://www.bluecasting.com
Hi Zukario, RFID stands for Radio-frequency identification.
Yes good idea on this one. This might actually help telemarketers.
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Bookmarking this page! Good post
Very insightful information... as someone stated earlier, if you hit the focus point you certainly above the normal level. Thanks for writing this!
nice idea :)
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A nice post indeed!
Thanks for sharing it!