I just got an email from Matt Gaines of ACE Marketing & Promotions Inc pointing me to some exciting stuff that they are working on in the Proximity Marketing Space. Ace Marketing & Promotions, today announced that the Company has partnered with Macy's in making the 82nd Annual Macy's Thanksgiving Day Parade the first interactive event of this size in history. Interactive elements will be delivered via Bluetooth and Wi-fi to spectators. The annual holiday spectacle is attended by over 3.5 million viewers lining the streets of New York City on Thanksgiving Day.
See the Press Report at : http://www.marketwire.com/press-release/Ace-Marketing-and-Promotions-Inc-922966.html
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Personally, I think proximity marketing is a stroke of genius. Although there will be some people that might find it intrusive, the strategy is brilliant you must admit. Imagine being able to touch base with your customer while they are still in your store or in close proximity? That kind of marketing is powerful.