The ShiSh List

fueled with curiosity, enthused by discovery
  • The ShiSh List

    Social Media Monitoring

    • 4 Comments
    The early 90s didn't have as many options for going viral compared to today but in 1992 Snapple found out that not paying attention to customer conversations can be very damaging to business. Snapple initially tried to quell these rumors quietly, but...
  • The ShiSh List

    Social Web & Social Computing

    • 4 Comments
    I have been using the terms Social Network, Social Computing, Social Media, Social Web, Social Software at random in the past. Over the weekend, I decided I want to really narrow down my usage of the terms. I feel that the term Social Web describes the...
  • The ShiSh List

    Social Computing Solution Scenarios

    • 2 Comments
    Most retailers that I meet with have already been exploring social media from the perspective of marketing, building customer communities and social shopping. In addition to this they are exploring ways that they can use the power of social computing...
  • The ShiSh List

    An attempt to map Web2.0 concepts and technologies to business challenges

    • 1 Comments
    A few weeks ago, I had a meeting with a group of CIOs from the Food Services Industry and we had quite an interesting conversation around Enterprise Social Computing. During the conversation, we came to the conclusion (among many others) that organizations...
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