The ShiSh List

fueled with curiosity, enthused by discovery

Browse by Tags

Tagged Content List
  • Blog Post: Recommended Books on Social Media For Retailers

    Groundswell: Winning in a World Transformed by Social Technologies ~ Charlene Li The Power of Social Networking: Using the Whuffie Factor to Build Your Business ~ Tara Hunt Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust ~ Julien Smith Wikinomics...
  • Blog Post: Social Enabling Shopping Sites

    Shopping is undeniably a social activity. As more retailers realize the need to embrace social media, they're also recognizing that there are key loyalty differences between online and offline retail behavior: in the online world, retailers have to deal with the fact that customers can switch behaviors...
  • Blog Post: Blog Publishing

    This morning, I was excited to hear that Kindle Publishing is now open to all blogs. I tested out the beta at http://kindlepublishing.amazon.com/ and found it very simple to use. All I had to do was create an account, and enter the details of my blog including the feed, thumbnails and a description....
  • Blog Post: Retail APIs

    With the growth of Social Networks and Communities, we see a lot of conversations, recommendations of products and services happening outside of the retailer’s site. This presents an excellent opportunity for retailers to syndicate their product catalogs right to the place where the conversations and...
  • Blog Post: Social Web & Social Computing

    I have been using the terms Social Network, Social Computing, Social Media, Social Web, Social Software at random in the past. Over the weekend, I decided I want to really narrow down my usage of the terms. I feel that the term Social Web describes the mix of social Networks, collaborations, sharing...
  • Blog Post: Social Media Monitoring

    The early 90s didn't have as many options for going viral compared to today but in 1992 Snapple found out that not paying attention to customer conversations can be very damaging to business. Snapple initially tried to quell these rumors quietly, but eventually had to launch a media campaign to squash...
  • Blog Post: An attempt to map Web2.0 concepts and technologies to business challenges

    A few weeks ago, I had a meeting with a group of CIOs from the Food Services Industry and we had quite an interesting conversation around Enterprise Social Computing. During the conversation, we came to the conclusion (among many others) that organizations should not be looking at how to leverage Social...
  • Blog Post: Social Computing Solution Scenarios

    Most retailers that I meet with have already been exploring social media from the perspective of marketing, building customer communities and social shopping. In addition to this they are exploring ways that they can use the power of social computing within the organization. We have explored various...
  • Blog Post: More on Proximity Marketing

    I just got an email from Matt Gaines of ACE Marketing & Promotions Inc pointing me to some exciting stuff that they are working on in the Proximity Marketing Space. Ace Marketing & Promotions,  today announced that the Company has partnered with Macy's in making the 82nd Annual Macy's Thanksgiving...
  • Blog Post: Proximity Marketing

    Retailers have been exploring several technologies for proximity marketing within the retail store. This has ranged from using Text Messaging to using RFID. I came across an interesting technology (Thanks Marty :) ) that I thought bypasses the challenges of Text Messaging (cost of text messages to the...
  • Blog Post: NRF 98th Annual Convention & EXPO

    The Convention is open January 11-14 and the EXPO Hall Floor and DESiGN STUDiO January 12-13. Registration is open at : LINK Now Reading : Competing on Analytics (Excellent book on understanding the power of analytics in business)
  • Blog Post: Microblogging/Twitter in Retail

    Press releases, Company Sites, White papers are great forms of communication but Microblogging stands out when urgency and time sensitivity is of the essence. Many people use Twitter for business-to-business communication, and retailers are also experimenting with consumer-focused communication; aside...
  • Blog Post: Online Communities for Retail

    For a Retailer, embracing communities can help build better services and boost customer loyalty. Through online communities, customers can participate in defining new features and services. They can also be the source of real-time feedback to help change the way the business works. Customers are a bigger...
  • Blog Post: Social Shopping

    Shopping is a social activity and more and more retailers are realizing that they need to embrace social computing (or the “groundswell” as explained in an excellent must-read book by the same name by Charlene Li and Josh Bernoff ). Offline, people don’t change behaviors quickly, so...
  • Blog Post: Creating SMS Campaigns

    I tried out Tagga.com today and think its a neat little application for creating quick SMS campaigns. You can tag items in the physical world and create badges like the one you see alongside and have people text in a key word for more details. For instance, if you text the word SHISH to 82442 you will...
  • Blog Post: Tacit Knowledge and the Wisdom of Crowds

    Store Associates in specialty retailers are sometimes challenged in finding quick answers to customer questions about products. They need a quick way to find information. Search capabilities that can be accessed easily using kiosks and mobile devices can make the store associate far more effective. In...
  • Blog Post: Microsoft Innovation Process Management (IPM) Initiative

    I spent the last week in NY speaking at the WWD Retail Leadership Forum on Innovation Process Management. Among Retailers, innovation traditionally has been a compartmentalized, top-down process run by a small team. In my discussions with retailers at the conference I also found that one of the biggest...
  • Blog Post: Customer Service and Blogs

    There is an interesting trend of companies using microblogging services like Twitter to monitor customer complaints. One example mentioned in the Boston Globe is that of a customer who griped about his HDTV reception via twitter during an NBA playoff and was surprised by a response from Comcast within...
  • Blog Post: Employee Retention and Transparency

    Organizations talk a lot about how important their employees are and the contribution they make to overall success. This obviously means that employee retention is one of the key priorities.  To bolster productivity and a more engaged workplace, leaders need to foster a transparent and open environment...
  • Blog Post: NewsGator Adds Value to Enterprise Social Computing Features for Microsoft Office SharePoint Server 2007

    NewsGator Technologies, Inc. announced the general availability of Social Sites 2.0, a major upgrade for NewsGator’s social computing solution for Microsoft Office SharePoint Server 2007.  Social Sites 2.0 offers new social capabilities to Office SharePoint Server 2007, allowing users to more...
  • Blog Post: Podcasting

    With Store Managers and Store Associates spending very little time in front of computers, mobile applications, speech applications and podcasting become more relevant. Podcasting is a excellent means by which Retailers can communicate corporate information to the Store level. This can also be used for...
  • Blog Post: Microsoft Office SharePoint Server 2007 Continues to Emerge as Enterprise 2.0 Platform of Choice

    The concept of social networking has recently experienced a great deal of visibility as a means to increase the productivity of information workers and organization members. Social networking as a concept involves the ability for a technology platform to provide enhanced information and interaction capabilities...
  • Blog Post: Harley Davidson Ride Planner

    I love the ideas and concepts behind the Harley Davidson Ride Planner . Its not only a great example of mashups but is also an excellent social computing application: it allows users to create and share ride information. In addition to that the application also brings together multiple sources of information...
  • Blog Post: Driving Retail Profit with Visualization Technologies

    Join Retail Analyst Paula Rosenblum for an informative Webcast on how todays location based solutions provide insight to help improve profits and customer satisfaction. Attend the webcast to find out how companies like Starbucks, Harley Davidson and Fedex Kinkos use mapping technologies to connect with...
  • Blog Post: Wal-Mart employees voice on the Blogosphere

    Blogs are are great way for retailers to connect with their customers. Wal-Mart has launched CheckOutBlog.com to let employees post their opinions of products, advice on selecting environmentally sustainable food, their rants on the latest gadgets. The authors of the blog postings seem to be primarily...
Page 1 of 2 (26 items) 12