Microsoft has recently had the pleasure of working with Big Spaceship to deliver the new Victoria’s Secret Fashion Show.
It’s always exciting working with agencies like Big Spaceship that like to push the creative envelope. For us the whole design and development process was fascinating, as Big Spaceship didn’t have any previous experience with Silverlight, Expression Blend or writing C# ! They literally started the whole process cold.
As the project progressed we got to experience their joy as they explored the power of Silverlight and their pain as they hit pitfalls in the development process. The Big Spaceship team has been documenting its thoughts with a series of posts on their blog: Thoughts on Silverlight and the follow-up post Thoughts on Silverlight Part II. Thanks to the team for the great feedback so far.
The Victoria’s Secret Fashion Show site itself is a thing of restrained beauty. From the simple aesthetic of the loading screen...
… to the striking and balanced look of the home page with its subtle use of animation and 2.5D effects that help bring the site to life in a way that perfectly fits with the overall design of the site.
In fact throughout the whole Victoria’s Secret Fashion experience you keep finding these little visual gems where Big Spaceship has used a feature of Silverlight 3 to add additional visual punch to the overall experience. What’s great is the tight and refined way these features have been used and that really helps this project stand out.
This appropriate use of features extends to the appropriate use of technology. As you explore the experience you’ll notice some of the site has been built in HTML and this highlights something we often talk about when presenting Silverlight – the appropriate use of technology in different parts of a project gives customers a better overall experience.
Enjoy the Victoria’s Secret Fashion Show.