This NFL season, NBC thrilled football fans by broadcasting Sunday Night Football on 2 screens – television and online. And now, as a result of this great work, Sunday Night Football Extra and NBC Sports have been nominated for a 2010 Sports Emmy® Nomination! NBC Sports teamed with Microsoft Silverlight and Vertigo to design and develop a visual stunning, interactive online video experience. The Sunday Night Football Extra Player featured Microsoft Smooth Streaming technology providing a customized viewing experience that smoothly and automatically adjusted to individual users’ bandwidth and computer’s performance in real time. The SNF Extra Player also touted an interactive user experience featuring an unprecedented five synchronized camera angles all in true 720p HD, slow-motion replay, full DVR controls, real time key plays integration, real-time statistics, and live interaction with commentators.

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The Sports Emmy® Awards will be held in New York City on Monday, April 26, 2010, and will recognize outstanding achievement in sports television coverage. This nomination is really the culmination of the innovative thinking, hard work and dedication demonstrated by the team that NBC Sports, Vertigo and a select team of key partners brought together for Sunday Night Football Extra -- and Silverlight is the engine that made it possible. If you want to learn more about the nomination, you can also visit Vertigo’s site at http://bit.ly/vertigo-snf.
The Result?

  • Number of Games: 17 football games streamed via Silverlight
  • Average time tuned in: 29 minutes (about 24 minutes longer than average time spent tuning in on broadcast TV)
  • Number of Viewers: Over 2.2 million football fans tuned in on NBCSports.com to watch the Season live and in full HD
  • Hours of Video: Approximately 1 million hours of video streamed
  • Peak users: 38,500 total peak concurrent users
  • What technology made this possible:? IIS 7, IIS Media Services and Silverlight Rough Cut Editor

Tons of great information about how SNF came together online can be found in the case study and whitepaper live on Microsoft.com.

The Sports Emmy® Awards will be held in New York City on Monday, April 26, 2010, and will recognize outstanding achievement in sports television coverage. This nomination is really the culmination of the innovative thinking, hard work and dedication demonstrated by the team that NBC Sports, Vertigo and a select team of key partners brought together for Sunday Night Football Extra -- and Silverlight is the engine that made it possible. If you want to learn more about the nomination, you can also visit Vertigo’s site at http://bit.ly/vertigo-snf.