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We participated in OnHollywood at USC’s Entertainment Technology Center last week in sunny Los Angeles, California where it reached a sweltering 103F (40C). But the atmosphere at the conference was even hotter with leaders from the entertainment industry, venture industry and start-up community coming together to discuss business and technology innovations, and opportunities around digital entertainment.

Not surprisingly, some of the key themes were social media through web, mobile devices and games, cloud computing and multiple screen access to media.

Microsoft was represented in several panels including Is Content King Again?, Technology Building Blocks for Online Video Success and Sports: The Secret Weapon Behind Innovation in Television, Innovation and on the Internet.

For those of you with an interest in the confluence of movies, television, games and the web, be sure to check out the OnHollywood website.