Dang, I think you need a businessweek subscription in order to read it.
My alma mater is trying to admit “healthier” students by looking at what they do for the plain fun of it... To reduce the push to be constantly producing results, and find people who follow their dreams. I like the goal, but this approach does sound like they're opening up ways for kids to B.S. their way in. Once kids play the system the idea backfires.