If you want to be successful with a Gadget you have to fulfil at least the following 3 conditions:
Let’s rapidly take a look at these 3 points.
Generate awareness around the existence of your Gadget
To generate awareness around your Gadget, you can:
If you accept a suggestion, be there as soon as possible to profit of the “being the first” situation and score high in all the mentioned lists.
Have an appealing description of it
The first things that a potential user will see are:
I think that it is obvious that you have to work carefully on the latest two. Their quality boosted by the penetration of your advertising are the most important factor to influence the number of downloads.
Have a user interface that generates constant interest
A Gadget is only successful if it used regularly, at best many times a day. Be aware of this when you decide which functionality you want to expose and how. If your Gadget is not used regularly, it is quite likely that a user will uninstall it.
Functionality (and quality of its implementation) has a direct influence on the rating your Gadget will receive.