If you want to be successful with a Gadget you have to fulfil at least the following 3 conditions:

 

  • Generate awareness around the existence of your Gadget, so that as many users as possible will decide to take a look at your Gadget
  • Have an appealing description of it, so that as many users as possible will decide to install it
  • Have a user interface that generates constant interest, so that as many users as possible will decide to keep your Gadget on their Sidebar or Homepage.

Let’s rapidly take a look at these 3 points.

 

Generate awareness around the existence of your Gadget

 

To generate awareness around your Gadget, you can:

  • Advertise it through your normal channels, like mentioning it on your Website
  • Put it in a prominent position on the official Gadget Gallery (global or local).
    • “Latest Gadgets” are listed in the main page
    • “Most Downloaded” are also listed prominently
    • “Highest Rated” are listed per default on top within the different categories
    • In the future, it will maybe possible to buy a sponsored prominent position

If you accept a suggestion, be there as soon as possible to profit of the “being the first” situation and score high in all the mentioned lists.

 

Have an appealing description of it

 

The first things that a potential user will see are:

  •  Number of downloads
  • Rating
  • Your short description of the Gadget
  • The icon that you will chose to associate to your Gadget

I think that it is obvious that you have to work carefully on the latest two. Their quality boosted by the penetration of your advertising are the most important factor to influence the number of downloads.

 

Have a user interface that generates constant interest

 

A Gadget is only successful if it used regularly, at best many times a day. Be aware of this when you decide which functionality you want to expose and how. If your Gadget is not used regularly, it is quite likely that a user will uninstall it.

Functionality (and quality of its implementation) has a direct influence on the rating your Gadget will receive.