· Portal will enable expanded regional Windows Phone 7 application development, accelerate creation, availability & submission of regional Windows Phone 7 applications into Windows Phone Marketplace

· “Yalla Apps” presents regional developers with a new opportunity to monetize their applications and create new revenue opportunities across the world

Dubai, UAE: March 8th, 2011: Prototype Interactive in association with Microsoft announced the launch of “Yalla Apps” (http://www.yallaapps.com) during Tech Ed Middle East in Dubai. Yalla Apps is a regional Windows Phone 7 developer portal managed by Prototype Interactive, a leading UAE based digital agency. Yalla Apps will serve as an accelerator for the creation, availability and submission of local Windows Phone 7 applications from the developer community across the Middle East and Africa region (MEA) in addition to enabling them to be part of the growing global Windows Phone 7 developer community.

According to Alexander Rauser - CEO Prototype Interactive, “as regional pioneers in Windows Phone 7 development, with Yalla Apps we have the opportunity to help developers create compelling mobile content for the Windows Phone platform. By creating a community around Windows Phone 7 development Yalla Apps will be a springboard that will provide regional developers with tools to jump-start the development of new and exciting applications.”

Gustavo Fuchs Microsoft Mobility Director, Middle East & Africa commented: “At Microsoft, we are committed on creating new developer opportunities in Windows Phone 7. The launch of Yalla Apps is a significant initiative that will enable us to reach out to developers across the region. Through Yalla Apps, developers are able to submit and participate in the global marketplace for Windows Phone 7 by monetizing their applications and creating new revenue opportunities for them. We see enormous potential in terms of the talent that is available across the region to develop new and exciting Windows Phone 7 applications.”

In the case of developers, Yalla Apps will now make it very easy for them to distribute their applications on the portal through a simple and accessible process. Microsoft and Prototype will further utilize the Yalla Apps community to facilitate development support so that developers can get their applications distributed as fast as possible.

Yalla Apps will also offer developers the opportunity to download Windows Phone 7 application templates, sample code and components to get a quick start in their application development. Moreover, developers can also upload their own code and share it with the community either on a free or paid basis. A Forum Module will also be available on Yalla Apps which will allow developers a chance to discuss and get insights into the latest Windows Phone 7 developer tools and enhance their development experience.

Available immediately, Developers in 79 countries across the Middle East and Africa can go to Yalla Apps (www.yallaapps.com), sign up to and start unlock WP7 phones for testing, submit, publish and earn money from WP7 apps they develop! Registration is free for students!

For more information, please visit  www.yallaapps.com