This video demonstrates how easy it is to extend, share, and integrate SQL Azure data with mobile and heterogeneous applications using other programming platforms via an OData service. 

The video shows how easy it is to expose data by creating an OData service and how a variety of different client applications, including an Android phone, can easily and efficiently interact with a SQL Azure database.  The video concludes by referring users to additional resources that offer further support.

Take a look at the source code on Codeplex.

Check it out, and if you have any questions, please leave a comment.  Thanks!

-Steve