Here are the sample examples to create deployment types:

Android App From Google Play:

PS DEV:\> Add-CMDeploymentType -ApplicationName TestApp -AutoIdentifyFromInstallationFile - ForceForUnknownPublisher $true -InstallationFileLocation "https://play.google.com/store/apps/details?id=com.gameatelier.sela&feature=featured-apps

iOS App from IStore:

PS DEV:\>Add-CMDeploymentType -ApplicationName TestApp -AutoIdentifyFromInstallationFile - ForceForUnknownPublisher $true -InstallationFileLocation "https://itunes.apple.com/us/app/calorie-counter-diet-tracker/id341232718?mt=8" –iOSDeepLinkInstaller

Win Phone 8 from Win Phone Store:

PS DEV:\> Add-CMDeploymentType -ApplicationName TestApp -AutoIdentifyFromInstallationFile -ForceForUnknownPublisher $true -InstallationFileLocation "http://www.windowsphone.com/en-us/store/app/chess-by-post/5a175e23-bc31-e011-854c-00237de2db9e" -WinPhone8DeeplinkInstaller

Windows 8 from Windows Store:

PS DEV:\> Add-CMDeploymentType -ApplicationName MSI1 -DeeplinkInstaller -AutoIdentifyFromInstallationFile -ForceForUnknownPublisher $true –RemoteComputerName sreekarm2 –ApplicationNameInWindowsStore Microsoft.BingFinance