What comes to your mind when you think about Product Launch: Roadshows? Celebrity performances? Press conference? Gliterry evening with fancy stage?
How about Dominoes? Sounds different? Well, it was. 22 Microsoft employees worked for hours to setup 7000 dominoes at Microsoft campus in Hyderabad, India. The occasion was Windows 7 Launch on 22 October 2009.
How it started
Archis Gore came up with the idea of having a Domino demonstration and a couple of others found it really interested and unique. Like minded people gathered, discussed and executed the plan.
What made it possible
22 employees, 7000 dominoes, hours of effort to put up the dominoes, 3 dry runs and a lot of brainstorming.
All those who worked on the effort (in alphabetical order):
Anirban Debaprabha Das;Ansuman Acharya;Anup Nair;Archis Gore;Gargi Mitra;Gunjan Kesri;Hari Prasad N;Jitu Keshri;Lakshman Kumar Veerarajan;Mukesh Bhangria;Neha Gupta;Prashali Moodabettu Lakshminarayana;Puneet Singh;Ravi Kiran Puttaswamy;Sachin Verma;Sidharth Sehgal;Sidharth Vijayachandran;Swapnil Kothe;Tanvi Ritwik
Not to forget the support we got from : Anil Bhansali, Chitra Sood, Juhee Ahmed and Debjani Mukherji
And are you wondering if I am late in blogging about it? No… I was waiting for the right time, today is the 7th day of Windows 7 launch :) It’s all about 7 you see
Video of the Domino Demonstration (Uploaded by Archis Gore and Shoot by Ankur Sadhoo)
During one of the dry runs. We devised a way of setting up the fallen dominoes without disturbing the ones near them (and you can see me on the pipes).
Some pictures from the Event: