check out our new nxt site
"NXT is a new end-to-end initiative specifically for ISVs with solutions driving over US$5 million in revenue who are ready to migrate or cross-platform to a Microsoft operating system or database. NXT can help lower your costs and reduce your time to market by getting the most from Microsoft technologies and the Microsoft Partner Program."
it's all about building apps on the Microsoft platform and how it can make more money for Independent Software Vendors. With content for biz folks as well as tech folks, its worth a read if you're a big gun ISV!