March, 2006

  • Steve Clayton

    Are bloggers authoritative sources?

    • 0 Comments

    Great debate over at BrandToBeDetermined on whether blogs are considered official sources of company info or not. Scoble gives his takes on it and I have a similar but different view that goes “if you think you shouldn’t be writing about it…it’s worth checking” :) I think that’s kind of what he’s saying with his follow up “be smart” response though.

    Having worked quite a bit with our mobility PR process over the years I built a good degree of respect for the work they do in fostering relationships with the press etc. I think it’s good to have the bloggers side of the story of course  but we do have a corporate responsibility to be mindful of what we discuss. It’s also way too easy to get misquoted and cause a storm as one of our execs recently did. I wish more of our execs blogged though like Ozzie – it makes them kind of off the record on the record.

    It just made me think though following a conversation with one of our media guys yesterday, which blogs are pseudo real blogs? The media guy mentioned that many ad agencies are stripping back over production of ads and the like to make them look more rough, edgy, viral or whatever. No doubt this is happening in the blogosphere too as the suits try to maximise it. Where’s is happening? I’m off to look..

     

  • Steve Clayton

    Almost razor sharp

    • 0 Comments

    I went to a great rugby game a Twickenham recently (apart from the score as Ireland won!) and whilst standing outside the ground I was accosted by two lovely ladies from Gillette – the razor people. They (Gillette) live pretty close to the home of English rugby so no surprise to see them there promoting stuff I suppose. They asked if I would like my photo taken with two colleagues and being a camera shy sort of chap I said “yeah of course”. One lady whipped out a Canon EOS 350 and took a snap whilst the other took down my details on an HP 4700 – nice kit! What was a little disappointing though was they then said “we’ll send you the photo in a week or so”. Doh…I was hoping they would zap the photo to the device (no wifi in the EOS though) or even take the memory card and put in the iPAQ, connect to a bluetooth phone and send it to them there and then. I had my Smartphone with me so was eagerly anticipating it there and then but also no, connectivity failed them and I got the photo a week later by email (and at amazingly low resolution). 

    Hats off to them for innovation in securing my contact details but they missed the opportunity for instant customer gratification by not going all the way with the technology. Close but no cigar. I have a similar story about AMEX credit cards in Edinburgh airport to follow soon…but maybe I’m just looking for too much from these technology toting companies? They’re doing a great job of streamlining processes with technology and enabling their people but with just a little more it could really be a great customer experience.

    Seen similar situations where you think…”if only they did….” ?

     

  • Steve Clayton

    BI-Directional

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    A shameless plug for Chris Parkes’ new blog on Business Intelligence. In his first post (before heading off on vacation!) Chris discusses “what is Business Intelligence?” Expect to see much more about BI, SQL, Business Scorecard Manager etc.

  • Steve Clayton

    IT Capabilities Assessment: free download

    • 2 Comments

    I got chatting with a Microsoft partner on Friday about the People Ready Business Campaign and how we can help organisations understand the implications of investing in software. I remembered the IT Capabilities Assessment tool we launched a while back in conjunction with the Keystone research. This tool is freely downloadable and allows a company to profile their IT capability against 600 other organisations based on a series of questions about IT, Finance, Operations, Marketing etc. I guess people are going to be intentionally sceptical of this stuff but given it was developed by Microsoft and the independent research firm Keystone Strategy, under the direction of Professor Marco Iansiti of the Harvard Business School that should give it some more credibility. You end up with something like this - which is my fictitious company that has invested in IT. The green arrows show the company and the white show the 600 company average. Naturally my company has lots of software :)

     

  • Steve Clayton

    When did the web become ubiquitous?

    • 2 Comments

    I had a day of wandering around London today and started trying to notice companies who don’t have a web address – it’s pretty hard to do! I first used the web at university where I wrote a dissertation on how the web would impact education. Things have come a long way – I even tracked down my new favourite coffee shop by simply searching for it on my smartphone. This also gave me another opportunity to test Windows Live (mobile) search - first result got me what I needed.

     

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