[update] turns out this video can't be embedded (why??) so the original Seth video is on YouTube.
I really want to read Seth's book "Unleashing The IdeaVirus"....and The Big Moo and Small Is The New Big...but I can't. I don't have time and it's under a huge pile of other books I just have to read. Fortunately, via Garr's PresentationZen site I found this video of Seth on YouTube and it's a pretty good 8 minute insight in to his ideas. Have a listen and hear why he didn't (and you probably) wouldn't buy a product in a blue box that cost $100m to market.
Oh and there's a Big Moo video too.