Blue Monster has had a good few weeks on tour. Philippa got some great shots during her road trip on the west coast and I hooked up with some old and new friends in Denver and Orlando to spread the word. Frank Arrigo spotted the Blue Monster twice during sessions at Microsoft's MGX conference and I of course used it during my own presentation at Worldwide Partner Conference. I also sent out some stickers to Sarah from 10 and Mary Jo Foley and Sarah pinged my back a photo of it on her laptop. That's all I ask of people if you have a sticker - put in on your laptop (ideally) and send me a photo (or just publish it to the Facebook group).

I also had a photo opportunity with Steve Ballmer, Kevin Turner and Jean Philippe Courtois and took the opportunity to hand Steve my Blue Monster business card. His words - "I love it - thanks". I didn't quite have the gumption to give it to Bill :)

What's been very interesting this last two weeks has been the amount of people who have seen the image and like it. I must have met about 30 people who said they loved it. Slowly but surely it's getting around the world and changing perceptions and starting conversations. I (and I know Hugh feel's the same) could never have imagined it would take reach this scale and if we compare it to some of our traditional marketing/branding approaches, you have to say it's pretty bloody impressive. I saw some things this week at our conference that make me think the company is embracing new ways to talk to customers and partners and I think we can teach them something with our viral movement.

For those of you out in Redmond looking for a sticker, the guys in my group are all at Tech Ready 5 this week and have stickers so maybe worth tracking them down. Ping me if you're a Softie and interested and we can setup a coffee meeting maybe?