January, 2008

  • Steve Clayton

    Train Travel

    • 4 Comments

    L1010361

    There is something romantic about train travel. Even more so now that I have seen the new St Pancras station. Stunning.

  • Steve Clayton

    Live Writer would be killer on the Mac

    • 7 Comments

    My pal Dennis Howlett is a big fan of Windows Live Writer - lots of people are in fact. There are an increasing number of admiring eyes from other platforms too - notably the Mac. Personally I LOVE Writer and thanks it's one of the best pieces of software we have released in a long time. It does what you need effortlessly and elegantly.

    It would be great to see it on the Mac, though not for the magnanimous reasons Dennis says. I just think it would be a great addition to Office 2008 on the Mac that would help show some of the Mac fanboys that Cupertino doesn't have a monopoly on great work.

    C'mon Writer guys, whaddya think??

  • Steve Clayton

    Dell, Microsoft and Bono = (RED) kit

    • 7 Comments

    Okay, I know Apple has already fine work with Sir Bono and the RED campaign but that doesn't mean this isn't very cool and great work by Dell, Apple and Bono's gang.

    From Reuters today:

    Dell Inc and Microsoft Corp are teaming up to release a Product Red computer, donating up to $80 for every one sold to fund AIDS-fighting drugs in Africa.

    Dell will start selling two (Red) laptops and one desktop running Microsoft Windows Vista on Friday. The two companies will donate $50 for a laptop and $80 for a desktop to the Global Fund, which finances health programs in Africa.

     

    Bono says - "My job is to put some poetry in the machine, put some funk in the machines," 

     

    Bill added - "I guess you can criticize even life-saving activities. I don't know how, but if somebody has a better idea than (Red) to save more lives, we are all ears," said Gates in an interview. "I put it in the category of a creative use of capitalism."

    Dell plans to offer the uber cool XPS One, XPS M1330 and M1530 laptop computers under the product (RED) brand and they'll sell for the same price as the regular Dell models. On sale from Jan 25th in the U.S. and in 30 countries from Jan 31st. They'll come with lots of red branding and a special edition of Vista Ultimate.

    I'm looking forward to hearing more and I'm very tempted to get an XPS One for my desk at home.

    Check out www.joinred.com and more info from Nick on the Windows Vista blog and of course, Long Zheng.

  • Steve Clayton

    Putting the Consumer in Consumer Technology

    • 0 Comments

     

    My old pals at Weber Shandwick have published this document and it's a good read - good to see Andy Brown of IDC there too - an all round good chap. What's amazing is how out of sync some marcomms folks are from their customers in terms of how customers get information about a product of service. For a long time I've been convinced that Word Of Mouth (WOM) marketing is the key in our increasingly social, connected and advertising overloaded world. Hugh's Social Object approach is a good example of WOM and Seth Godin talks about it relentlessly in his books like Purple Cow.

    weber1

    i.e. to have people talk about your product, have something worth talking about!

    Needless to say I have forwarded the report on liberally within Microsoft :)

     

    Another bit of related research hot off the press from Weber is some work they did in conjunction with Dr Paul Marsden from the LSE. It looks at brand advocacy (WOM) for key brands across Europe in five product categories including mobile phones, TVs, PCs, cars and spirits.  The research is made up of 4,000 interviews in four European markets, and is all about positive WOM as a key driver for brand advocacy. 

  • Steve Clayton

    You can't buy this sort of marketing

    • 1 Comments

    These stories are what the web and blogging is all about - Thomas Mahon of English Cut fame connects with Victor, a tailor in Nigeria. The chance of this happening pre-web (or pre-blog) are remote to say the least. Here are two things that are likely (read inevitable) to happen now:

     

    1. Thomas's widespread appeal is likely to generate further coverage of this story. perhaps even mainstream media. Thomas will get more trade (even though he doesn't need it)
    2. Victor is likely to get some trade from people he's never met before as Thomas just helped put him on the map (the web map that is)

    Neither of these guys are intentionally pimping each other. They found a common link via the web and it's likely to be of benefit to both of them simply because they're fond of each others works. Imagine that in traditional, non web based business.

     

    I can't imagine a car manufacturer in Detroit saying "hey take a look at those great little Fiat's in Italy. Man we make GREAT cars but if you're in Italy and you need a motor, they're the puppies"

     

    The web (and people like Thomas) make stories like this just by being honest and acknowledging someone else who does great stuff. Thomas has built a level of influence such that he just provided Victor with several tens of thousands of marketing.

    The world is changing. Right as we're looking at it.

    Oh and $20 says Victor has a blog before summer.

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