MacBook Air. It's about this big...

MacBook Air. It's about this big...

  • Comments 9

I'm not sold on the Macbook Air - not yet anyway. I'm sure I'll love it when I see one in the flesh but right now, I think my Sony TZ is a better set of compromises for me. The guys at CrunchGear capture my sentiments before the fanboys start blowing off.

Meantime, the announcement was as Chris says a A Lesson in Communication. It was (manila) plain, simple and effective. I can imagine people talking to each other about the Air like this

 

  • Friend 1: Have you seen that new MacBook Air? I so neeeeeed one
  • Friend 2: No, what's it like
  • Friend 1: It's the world's thinnest laptop
  • Friend 2: Really? How thin is it?
  • Friend 1: Well it fits inside a manila envelope
  • Friend 2: Holy shit. I need one too!

If I had that conversation about my Vaio I'd be saying "oh it's about this big".

What did Apple do? They kept it simple and make it easy to spread the word. Oh and put a video about it front and centre on their  website.

Nice. Jealous of their comms if not their hardware.

  • PingBack from http://msdnrss.thecoderblogs.com/2008/01/16/macbook-air-its-about-this-big/

  • £1199 for a computer that has:

    - a small hard drive (equivalent to the one of an ipod)

    - only one USB port

    - no CD/DVD drive

    - no Ethernet connection

    - no graphic card as such

    I don't care how small it is, I think it's just far too expensive for what it is! It is meant to be build to be mobile, it is by the size, but not by the specs that are far too limited.

  • Dont forget no removable battery!  Thats the killer for me.

  • Day Seven of my trip to the US and my immersion in all things innovative and emerging. The downside of

  • Day Seven of my trip to the US and my immersion in all things innovative and emerging. The downside of

  • Then when you compare it too the others

    http://gizmodo.com/345574/is-macbook-air-worth-the-money-five-slim-laptops-face-off

    Jamie

  • Steve, I find your Apple obsession really entertaining.

    Although Microsoft is the worlds largest software company, the company is dying a slow, painful death. The Zune is a joke like Windows Vista, the real number of Xbox Live Subscribers hasn't been revealed unless, of course you actually believe the BS hype that comes out of MSFT's PR department.

    Microsoft launched Windows Vista but why should consumers buy it when Microsoft's own employees don't even use it?

    Also, why did MSFT cut the Blue Monster from the CES blogger bus?

    -David

  • Glad to be of entertainment to you David :)

    I'm shameless in my respect for Apple that's for sure. Take a quick look at Microsoft's balance sheet and let me know if we really are dying a slow painful death. I'm not so sure.

    I guess you mean more from a success in a certain set of markets though and for sure, we've got a long way to go with Zune but I disagree that it's a joke. I just spent the morning with the Zune Originals team and they're doing great work. If you're quantifying success by volume shipped and sales then yes, you could say they're a joke compared to Apple. I wouldn't use the word joke but I take your point.

    lets move on to Vista then and compare to say, oh I dunno....OSX. If we once again assume success is volume in market I'd say we're doing okay. I wouldn't say Apple is a joke in comparison though.

    As for XBOX Live I don't know the numbers but I do know that Sony would love them :)

    Not sure why you think MSFT staff don't use Vista. Everyone I know does.

    CES Bus an Blue Monster. I honestly don't know. It was a shame but you can't change the world (or a company this size) overnight. it takes time and I really think we'll be around for a while yet :)

  • Who'd have thought a Manilla Envelope would become a Social Object...

Page 1 of 1 (9 items)