Erbert and Gerbert’s is a chain of sandwich shops. What are they doing on YouTube then? Probably what any smart company should be doing – spreading their word as well as they spread their sandwiches.
Do you know what I love about this? well, I'm going to tell you anyway...
...the video is NOT about the product, it is not about their competitors, it is not about the price...it is about an excitable bunch of people doing something really interesting.
I have long been a believer that people buy more when they are not being sold to and this epitomises this philosophy.