I bought the new issue of Wired last night and sat down on my own to enjoy some quiet time during a busy week in Redmond. I opened up and on the second page was confronted with the advert you see above. I love it. I have been waiting for something like this for longer than I can remember. Something simple, elegant, fun and inspiring. That is what Microsoft does but up until now our ads have never lived up to this (in my opinion).

I’m seriously proud to show this stuff to people. Thank you to the Windows team for delivering.