New Microsoft Ad: Laptop Hunters

New Microsoft Ad: Laptop Hunters

  • Comments 15
<a href="http://video.msn.com/?mkt=en-US&amp;playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&amp;showPlaylist=true&amp;from=msnvideo" target="_new" title="Laptop Hunters $1000 – Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion</a>

I pal showed this to me yesterday whilst here on Microsoft Campus – and today it went public. Next stage of the Crispin Porter + Bogusky effect.

I’m LOVING the new laptop hunters site to accompany this. Clean, elegant and simple.

image

….and finally check out the banner on WSJ

  • I'm a Mac guy, and I'll admit this is a good ad for the times.  People don't feel like they have as much money to spend; and this ad shows Lauren getting a laptop with a 17 inch screen for under $1,000.

    On the other hand; there will always be people willing to spend more money for a system with OS X.

  • Exactly what HP configuration did she get? Her only criterion was a laptop with a 17 in screen. The ad shows her sale at $699.99 for "everything she wanted". It looks like she did get a white case (+$25.00). Aside from that, with all of the rest of the $0 options (no Bluetooth, wireless-g, no-modem, no-security, base software, etc. ), the HP site gives a price of 974.99 with a 150.00 rebate, $824.99.

    So where did she get the rest of her discount?

    Just curious.

  • "I'm just not cool enough to be a Mac person" - Fantastic commercial, hits it out of the park.

  • If it was any other brand, I would have been drawn - but HPs are a piece of crap. So if I had to choose b/w a Mac and a HP, I would take the money and put it in a savings account!

  • Im a PC and i Love this Adv

    Go Microsoft GO!!!

  • Tom Edwards: Here's a link from the website to the HP Pavilion dv7 Lauren picked in the spot ('As Seen on TV' link on the campaign website).  $699 on bestbuy.com

    http://www.bestbuy.com/site/olspage.jsp?skuId=9166635&st=hp+dv7&lp=1&type=product&cp=1&id=1218041148373

  • Dear Lauren,

    It's not that you aren't cool enough to be a Mac person... No, it's that you're not smart enough to realize the total economic picture of the piece of crap laptop you just purchased. That's the reason why you're not a Mac person.

    Sincerely,

    Michael

  • Wow, she managed to get a machine that was slow 4 years ago for under $1,000.  Within a month she'll be slamming her face against the keyboard.  GJ.

  • All you have to do is look right here to see one of the biggest difficulties facing people trying to buy a PC... finding the advertised price.

    When Joe and Jane Customer see this ad, and go looking for a machine, do you think they'll really find the same one she did? Tom didn't, and I'd say simply posting a blog comment makes him more internet-saavy than most *average* consumers out there...

    When people have less money to spend, they have less money to waste, and buying a bottom-of-the-barrel machine with what has been consistently rated at the worst OS from a company with a poor record for reliability is not a smart decision.

  • Michael, thank you for conforming to the sterotype :)

  • funkymonkey - how is that machine slow 4 years ago? everything was slow 4 years ago compared to machines now....and for $1000?

  • Did Lauren enter the Mac Store at all?

    When she is entering the store there is a man in spectacles, in a brown jacket, striped tee and jeans (BJJ)whom she walks past, and the next second when she is out of the store after having checked the mac line up, our BJJ is probably moved another 10 feet ahead.

    Oh come on... the 'CAMERA 2' could've at least waited for a few more seconds before it rolled again. It just kills the whole testimonial ad for me, making it sound like a lie, and you probably briefed Lauren about the $1000 Mac while she was in the car, then told her walk up and walk out. CUT.

    Good Commercial. Bad Lie.

  • Did Lauren enter the Mac Store at all?

    When she is entering the store there is a man in spectacles, in a brown jacket, striped tee and jeans (BJJ)whom she walks past, and the next second when she is out of the store after having checked the mac line up, our BJJ is probably moved another 10 feet ahead.

    Oh come on... the 'CAMERA 2' could've at least waited for a few more seconds before it rolled again. It just kills the whole testimonial ad for me, making it sound like a lie, and you probably briefed Lauren about the $1000 Mac while she was in the car, then told her walk up and walk out. CUT.

    Good Commercial. Bad Lie.

  • hi nikhil. I have no idea to be honest...did you read that from Joe Wilcox's blog perhaps?

  • Steve, you might want to consider including this http://www.geekculture.com/joyoftech/joyarchives/1228.html in your next post ...

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