Egg season has passed but I couldn’t resist reporting on the London office of Wieden + Kennedy and their virtual easter egg hunt. Why? Well they used Photosynth for the web event.

You navigate around a 900+ image synth of their office to find one of 6 easter eggs - each egg was numbered and, when combined in the right sequence, will reveal a telephone number. The first to call won a pair of customised Nike Dunks. Winners were announced on their blog

Very cool use of the technology and I’m delighted to the see agency that brings us all those cool Nike ads is using Photosynth.

You can still check out their office synth