What the hell is that? Well the image on the left is my Microsoft Tag and using software on your mobile phone you can snap an image of it and it’ll redirect you to this blog. Not that much use if you’re reading this blog already as you’ll end up caught in an Infinite Loop.
However, if you’re promoting a movie or looking to provide additional data on your product beyond what will display on the packing (as two examples) these little tags can carry quiet a lot more information than the humble barcode or even.
The Tag team at Microsoft (I imagine they soon tire of being asked if there are just two of them) have no enabled custom tags like the one you see on the right. Pretty smart as these are more likely to get attention than the ones on the left which look too much like a printing error…to me at least. They’re the sort of thing you see on proofs for marketing campaigns that you get from an agency. Wit custom tags, you can
The technology is one of those that will no doubt take off….if it takes off….by that I mean it needs critical mass to become used widely but I suspect we’ll start to see it take off in niche campaigns or vertical industries and then who knows….
Find out more about Custom Tags and stuff like Five ways retailers can use Microsoft Tag today but I have an idea of my own….maybe like Invader I could become the Tag Artist and put these things up in odd places with curious links to curious stuff…..hmmm, if only I had the time.
Cheers for that Steve. Could be just what I am looking for.
That is pretty cool, specially that you can custom design your tags but i still don't get how can you design a tag like that beans Tag in the post !
Cool stuff... I have one on my personal blog... The problem with yours is that when grabbed it on my phone, it took me to a non-mobile website...At that point it seems worse to have one at all. These msdn blog sites need to have mobile versions!
Still love the blog though :)
SpyderLynk SnapTags are a pretty amazing alternative to the Microsoft Tag with two significant upgrades.
Rather than using encoding embedded in a bunch of colored triangles, the encoding is embedded in a circle around a brand logo or icon. The second is that you don't have to download an application onto your phone - you just snap and send it to the designated contact number/email.