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I’m a copper
nice plagiarism – made me smile to see the Met Police having some fun with the Microsoft Windows campaign :)
8 Feb 2010
That’s a pretty retro looking PC - the Philco PC redesigned by SchultzeWORKS and was inspired by the 1950’s Philco Predicta . Not really my cup of tea as I’m more of a Vaio X man but fun to look at.
14 Dec 2009
New Windows 7 advert
Kylie’s back :) I'm A PC and more happy is coming
10 Sep 2009
Behind the Scenes of Microsoft’s Laptop Hunters ads
Laptop Hunters - Behind the Scenes Huh…when did this one show up? Today I think….an interesting look at how those Laptop Hunters ads came to be. Evidently the participants had no idea they were in a Microsoft commercial until the cash was handed over.
7 Sep 2009
Microsoft’s next Laptop Hunters ad: Lauren and Sue
Video: Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13 The latest in the Laptop Hunters series . Speed, portability and battery life leads them to a Dell “With just $1700 to spend and a little help from Mom, Lauren finds her perfect laptop—a portable and speedy Dell with a battery...
14 May 2009
Sheila: Microsoft’s Latest Laptop Hunter
Video: Laptop Hunters $2000 – Sheila gets an HP HDX I’ve been checking regularly to see when the next instalment of Laptop Hunters would arrive and here it is – Sheila. She’s A PC, an artist and values a machine with over 2GB and a honkin’ graphics card. In short. Sheila is fierce :) For the record...
1 May 2009
I’m A PC stickers landing all over
Maybe I’m A confused PC from the guys at EMC/Conchango :) thanks to @poleydee . If you want to add your own photos you can now post them to the Flickr group Not got a sticker from the distribution team and want one? Check out the distribution plan or try to bribe me via email...
23 Apr 2009
What To Expect From The Next Microsoft Ads
I’m patiently waiting for the next ad in the Laptop Hunters series from Microsoft. I really like this set of ads…they’re short, sharp, witty and clearly getting under Apple’s skin. Nice to see the tables turned. Whilst I was waiting and refreshing the new Windows site a few days ago I thought about the...
14 Apr 2009
The Apple Tax
The Apple Tax document has generated a tonne of posts this weekend from luminaries such as Mary Jo , Ina Fried , Harry McCracken , and Joe Wilcox . Most have pointed to the poor math in the report with The Register accusing Microsoft of cheating. Chill out people…those I’m A Mac ads have been full of...
13 Apr 2009
Microsoft’s 3rd Laptop Hunter Ad
This time Sony wins out in the quest for speed, a big hard drive and a good gaming computer. Interesting that it’s in YouTube (and Soapbox ) before the Windows.com site. Not as much Apple trash talk in this on either…apart from Lisa saying “these are way more money dude” and “these are pretty” about...
9 Apr 2009
Windows Rookies Ads: UK Edition
Video: Lewis, Age 5 Whilst the US campaign has shifted to Laptop Hunters , our team here in the UK has launched their own series of Windows Rookies ads . I thought Kylie was terrific but these kids have pukka UK accents and Lewis is quite the dude . I spent an hour this morning filling envelopes with...
9 Apr 2009
I’m A PC Stickers: The Distribution Plan
Okay…a day later than I expected to post this but I’ve been thinking through how I equitably distribute the 10,000 I’m A PC stickers I have come in to ownership of. Stickers are fantastic viral media or social objects as my friend Hugh calls them so I’m keen to activate them in this way and get wide...
7 Apr 2009
New Microsoft Laptop Hunter Ad: Giampaolo
Giampaolo looks for a high-spec laptop that's up to his standards and under $1500 Money line “I don’t wanna pay for the brand, I wanna pay for the computer”
4 Apr 2009
Did Lauren Choose The Right PC?
I had a bad feeling as I read Todd Bishop’s post this morning on the “Lauren” ad and whether she chose the right machine under the circumstances. I was thinking "”uh oh…specs look similar….don’t let me get to the bottom and find a similar price”. I was wrong…I was astonished actually at the margin...
28 Mar 2009
Lets Take Another Look at Those Gates/Seinfeld Ads
Video: Shoe Circus I did this recently with a friend and we laughed our asses off…they didn’t seem that funny the first time around. Maybe after all the launch hoopla died down and I watched them just for what they are they worked. Seriously, call me a fanboy (I AM) but these are actually pretty damn...
28 Mar 2009
New Microsoft Ad: Laptop Hunters
Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion I pal showed this to me yesterday whilst here on Microsoft Campus – and today it went public. Next stage of the Crispin Porter + Bogusky effect. I’m LOVING the new laptop hunters site to accompany this. Clean, elegant and simple. ….and finally...
26 Mar 2009
More Windows Rookies
Video: The Rookies: 7 vs 70 7 vs 70 8 vs 80 9 vs 90
25 Feb 2009
New Microsoft Ad: I’m A PC and I’m 7
Video: The Rookies: Alexa, Age 7 Next up in the Rookies campaign is 7 year old Alexa who shows you how easy is it to create a panoramic photo – actually one of the coolest and remarkably well hidden features of Windows Live Photo Gallery . And it’s FREE! Hat tip to Joe Tartakoff at SeattlePI sidenote...
13 Feb 2009
Kylie Does I’m A PC
Video: Kylie Not that Kylie but this 4 and a half year old who shows us Windows Live Photo Gallery. Part of The Rookies series and the next instalment of the the Crispin Porter & Bogusky campaign. nice find by Liveside and now showing on www.microsoft.com/windows
7 Feb 2009
I’m A PC Stickers
I periodically review what search terms bring people to my blog and it continues to surprise me that a search for I’m A PC Stickers is pretty high up the list. I can only conclude people are looking for advice on ways to remove these things from their PC :) Seriously…for years I have said that stickers...
31 Jan 2009
I’m A PC Hits Liverpool
I’m just back from a great week back at home with family in Liverpool and the place is looking great as it winds down it’s year as European Capital of Culture. Matt has mentioned the rather large I’m A PC installation in the city and I came across it a few nights ago when driving through the city centre...
30 Dec 2008
New UK I’m A PC Advert
Video: Real PC - UK UGC ad Going out tonight on the telly I hear. I was pleased to see plenty of billboards of I’m A PC ads when I was back home in Liverpool last weekend
12 Dec 2008
Microsoft Goes Guerilla In Birmingham
[image credit AppleInsider ] Surprisingly we’re not talking Birmingham, Mass here – we’re talking Birmingham, West Midlands. My pal Karl would be proud of this guerilla action is his old neighbourhood. Some my say it’s a prank but I think this stuff is long overdue. I was in the US last week and...
31 Oct 2008
Get your I’m a PC badge & stickers
I’m bringing a number of these as stickers to PDC. If you see me, stop me and grab one. Meantime you can grab these by right click and “Save As”
17 Oct 2008
I’m A PC: Free Themepack for Live Messenger
Does what it says on the tin :) Very cool Hat tip to Frosty
15 Oct 2008
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