I only just got around to reading this piece from last week's Guardian by Charles Arthur (thanks for the tip Katie) and I wholeheartedly agree - mobile RSS could be a white knight for the UK mobile operators. The problem is I suspect they'll miss the opportunity (again) by calling it "mobile RSS".
Apart from the 5 geeks I know probably less than 1% of the population knows what RSS is and therefore when we start seeing it marketed in mobile phone stores and they give it a geek name, most people will just say "huh? whatever...can I have a shiny new phone for free please". What you want them saying is "I'd like to get the website's I like delivered to my phone in easily digestible chunks"...or something like that. Lots of people will like that and likely pay good money for it as Charles asserts but the trick is going to be in the marketing and with all due respect, the mobile companies don't have the best track record here. 3G went down a storm didn't it....ummm, no. High speed mobile Internet is slightly more accessible though and where most of them ended up but even that is less accessible than "Premiership football scores live". That's the Orange data service I use most. While we're on the topic of Orange, anybody else besides me see a big opportunity for Orange to use the icon above to make themselves the default mobile RSS company? Damn...we're back to the geek problem again. Surely some smart marketer can work this out?
Charles say "Just give us the phones. We know where the blogs are" and though a few of us do, a few others will need leading there but it's not that hard. I mean, just use some marketing nouse to do it and just don't call it mobile RSS.
[update] - good video from Piers explaining the problem brilliantly!
Link to How to feed a killer appetite with RSS | Technology | Guardian Unlimited Technology
More Windows 7 goodness with the Windows 7 Keyboard Shortcuts post from Brandon Paddock. I’m a big fan on Windows Key + which brings up the funky little magnifying glass you can control as shown above. Handy for image editing etc. Here are a few others but for the full list head to Brandon’s blog
HT to Sarah
I thought I’d found most of the tricks Windows Phone 7 has up it’s sleeve but no, this puppy has way more tricks up it’s sleeve. It’s one thing I love about the marketing…we’ve not had every feature explained to us in excruciating detail. The team behind it seem to know the delight and childlike glee of finding something you didn’t know was there…it reminds me of the days of Easter eggs.
Head to pocket-lint.com for 72 tips and tricks…here are 3 of my favorites.
Fear not, this is the power of CGI - quite shocking when I first saw it in light of the recent UK floods but a new film is to chart what would happen if the Thames Barrier was overwhelmed. Flood features Robert Carlyle and is based on a Richard Doyle book. More info from the Beeb but surely there would be more boats on the river? :)
Last week I had the pleasure of catching up with Matteo Berlucchi from Skinkers where we talked about their innovative technology and their relationship with Microsoft. We also captured a live demo of their LiveStation product that I discussed last week.
These guys area great example of how Microsoft can and does work with small, innovative software companies and the video is longer than usual (17 mins) as Matteo and I discuss that as well as talking about their company, the product and our propensity to buy lots of gadgets!
Don't forget to sign up for the beta and put my name in the "where you heard from field" to faster access!