• Steve Clayton

    New Microsoft Ad: Laptop Hunters

    • 15 Comments
    <a href="http://video.msn.com/?mkt=en-US&amp;playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&amp;showPlaylist=true&amp;from=msnvideo" target="_new" title="Laptop Hunters $1000 – Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion</a>

    I pal showed this to me yesterday whilst here on Microsoft Campus – and today it went public. Next stage of the Crispin Porter + Bogusky effect.

    I’m LOVING the new laptop hunters site to accompany this. Clean, elegant and simple.

    image

    ….and finally check out the banner on WSJ

  • Steve Clayton

    Microsoft’s next Laptop Hunters ad: Lauren and Sue

    • 15 Comments
    <br/><a href="http://video.msn.com/video.aspx?vid=0170090f-53b2-40fc-89a4-c759cb088e0a" target="_new" title="Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13">Video: Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13</a>

     

    The latest in the Laptop Hunters series. Speed, portability and battery life leads them to a Dell

     

    “With just $1700 to spend and a little help from Mom, Lauren finds her perfect laptop—a portable and speedy Dell with a battery life for long law-school lectures.”



  • Steve Clayton

    Windows 7. Chill out people

    • 15 Comments

    client_download_windows 

    Finally some sense from Jack Schofield at The Guardian

     

    Quite why anybody's bothered about Windows 7 at this stage remains a mystery. Nobody knows what it will be like, except that it's based on Vista, with all the same plumbing, not on XP.

     

    Peace. Why people spend so much time trying to find out what’s coming next is beyond me. Okay so people like to get the scoop but really does anyone care *that* much about a product that is quite a way off? I have access to a tonne of information inside Microsoft using our corporate intranet search but how many times have a I searched for details on Windows 7? Precisely zero. I just have better things to do. Doesn’t everyone else?

  • Steve Clayton

    Seth, You Need To Get Out More

    • 14 Comments

    I love Seth Godin’s work and own a tonne of his books – passing them on to friends as guides on how the new world of marketing really works. I almost always find myself nodding in agreement with Seth’s nuggets of wisdom. But not today. Today I find myself thinking Seth really ought to get out more.

    In analysing the I’m a PC adverts he argues that no amount of advertising can fix the middle ground Microsoft finds itself in. That’s not that part I disagree with and he may well be true – only time will tell. The part I disagree with is this:

     

    Question: When was  the last time you met an Apple employee who was truly passionate about the products she made or sold? My guess is this happened the last time you went to an Apple store. When was the last time you had a similar experience with a Microsoft employee?

    If you talk to Google employees, odds are that they are totally engaged and on a mission to change the way people interact with the internet and with information. Talk to a Microsoft person and they will be happy to talk about reliability or standards they set or the way to engage the bureaucracy of the organization.

     

    Seriously Seth, I don’t know where you get that viewpoint. I’d love to know when was the last time you spoke with a Microsoft person? When did you last read a Microsoft blog?

    To suggest Microsoft doesn’t have passionate people is a joke. You may not agree with them but they’re every bit as passionate as their peers from Google and Apple. I also think he cops out at the end of his piece saying this barb was directed at the products not the people but read the part above again and you decide.

    I love your work Seth but you just chipped some of that love away.

  • Steve Clayton

    SeaDragon and Photosynth demo

    • 14 Comments

     

     

     

     

     

     

     

     

     

     

     

     

     

    I love Blaise Aguera's demos and this one of SeaDragon and Photosynth at WorldWide Partner Conference was as good as ever. His style is very humble and simple despite the fact he's showing off some of the coolest technology we have in the locker. SeaDragon feels like 21st century microfiche to me and there is huge potential in digital advertising and media.

    [update] - even cooler demo from TED 

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