"I was delighted to see today's report that Sun has announced support for the UML in their tools. This comes on the heels of Microsoft telegraphing their support for modeling in various public presentations, although the crew in Redmond seem to trying to downplay the UML open standard in lieu of non-UML domain-specific languages (DSL). […] There is no doubt that different domains and different stakeholders are best served by visualizations that best speak their language - the work of Edward Tufte certainly demonstrates that - but there is tremendous value in having a common underlying semantic model for all such stakeholders. Additionally, the UML standard permits different visualizations, so if one follows the path of pure DSLs, you essentially end up having to recreate the UML itself again, which seems a bit silly given the tens of thousand of person-hours already invested in creating the UML as an open, public standard."
Let's start with the statement "There is no doubt that different domains and different stakeholders are best served by visualizations that best speak their language". This seems to imply that a domain specific-language is just about having a different graphical notation - that the semantics that underpin different DSLs is in fact the same - only the notation changes. This view is further reinforced by the statement "but there is tremendous value in having a common underlying semantics model for all such stakeholders".
How can one disagree with this? Well, what if the semantic model excludes the concepts that the stakeholders actually want to express? If you examine how folks use UML, especially those who are trying to practice model driven development, you'll see that exactly the opposite is happening. Model driven development is forcing people to get very precise about the semantics of the models they write (in contrast to the sometimes contradictory, confusing and ambiguous semantics that appears in the UML spec). This precision is embodied in the code generators and model analysis tools that are being written. And, surprise, surprise, there are differences from one domain to another, from one organization to another. Far from there being a common semantics, there are significant and actual differences between the interpretations of models being taken. And how are these semantic differences being exposed notationally? Well, unfortunately, you are rather limited in UML with how you can adapt the notation. About all you can do is decorate your diagrams with stereotypes and tagged values. This leads to (a) ugly diagrams and (b) significant departure from the standard UML semantics for those diagrams (as far as this can be pinned down).
I speak from experience. I once worked on the Enterprise Application Integration UML profile, which has recently been ratified as a standard by the OMG. The game here was to find a way of expressing the concepts you wanted, using UML diagrams decorated with stereotypes and trying to align with semantics of diagrams as best you could. It boiled down to trying to find a way of expressing your models in a UML modelling tool, at first to visualize them, and then, if you were brave enough, to get hold of the XMI and generate code from them. So in the EAI profile, we bastardized class diagrams to define component types (including using classes to define kinds of port), and object diagrams were used to define the insides of composite components, by representing the components and ports as objects, and wires as links. Now, you can hardly say that this follows the "standard" semantics of UML class diagrams and object diagrams.
And this gets to the heart of the matter. People are using UML to express domain-specific models, not because it is the best tool for the job, but because it saves them having to build their own visual modelling tool (which they perceive as something requiring a great deal of specialist expertise). And provided they can get their models into an XML format (XMI), however ugly that is, they can at least access them for code generation and the like. Of course, people can use XML for this as well, provided they don't care about seeing their models through diagrams, and they are prepared to edit XML directly.
So, rather than trying to force everyone to use UML tools, we should be making it easy for people to build their own designers for languages tailored to work within a particular domain or organization's process, not forgetting that these languages will often be graphical and that we'll want to get at and manipulate the models programmatically. And this does not preclude vendors building richer designers to support those (often horizontal) domains where it is perceived that the additional investment in coding is worthwhile. Indeed, Microsoft are releasing some designers in this category with the next release of Visual Studio.