RFID Journal Live Europe 2007

We had RFID Journal Live Europe event in Amsterdam from 6^th Nov to 8^th Nov. The event was attended by more than 350 attendees representing 184 companies and 33 countries. I presented following 2 sessions at the event on BizTalk RFID along with Bernd Roessler from HP and Dean Frew from Xterprise.

1. General Session: Orchestrating a Real-Time Enterprise To Maximize Customer Value
2. From Pallet to Sushi Tracking – Uncovering ROI Across the Value Chain with BizTalk RFID

Both sessions were very well received. Many customers were excited about Microsoft's focus in RFID space. They wanted to learn more and get involved. The key message we wanted to convey to attendees was "RFID is ready for Mass Adoption and Microsoft wants to make it possible". If you want to learn more about BizTalk RFID you can do that at http://www.microsoft.com/rfid.

Following are few pictures from the event: