Author: Chip & Dan Heath
This is an awesome book. I was looking for book on storytelling this is an ideal book on that.
Made to Stick focuses on telling your story/message in a way that it sticks with the audience. Author focuses on very common themes like Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, Stories to make the stories stick.
Book also has some good punch line which are good. The one I liked and remembered was “Avoid burying the lead. Don’t start with something interesting but irrelevant in hopes of entertaining the audience. Instead, work to make the core message itself more interesting.”
Other Good quotes:
It is really great book to read. I will try to take authors class if I get a chance it is that good. Enjoy.