In previous posts I’ve talked about the Supply Chain Megatrends being addressed by our customers across Manufacturing and Retail industries, and specifically called out RFID as a key enabling technology for multi-enterprise supply chain collaboration. With our sponsorship and in preparation for our keynote at the RFID Journal Live 2009 event at the end of April, I spent some time researching the evolution and current state of the RFID market, drawing on published data from Research firms, and anecdotal evidence from partners and customers.

Here’s a summary of the Supply Chain and RFID Trends that I presented at Microsoft’s Monday night Keynote address, before introducing American Apparel, Continental Automotive and Vail Resorts to talk about their BizTalk RFID implementations, and my colleague Sudhir Hasbe from Microsoft to announce BizTalk Server 2009.

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I’ll expand on these RFID Software Market Trends in future blogs. I’ve already had great feedback on them from partners such as Dean Frew at Xterprise, and Anush Kumar at S3Edge.

Colin