Swisscom is launching a competition for the "App of the Year 2011" on its Swisscom Labs online platform.
Apps for the iPhone, Android and Windows Phone 7 smartphones can be submitted up to the end of
August. The best app for each operating system will feature in the Swisscom Shop magazine and each
developer will be presented with a Tablet. The submitted applications will be judged on the basis of their innovative characteristics and benefits to the customer.

For the competition, apps can be submitted for the iPhone, Android and Windows Phone 7 smartphones; a
prerequisite is that the devices are already available on the market. The winning app for each of the three
operating systems will be presented with an award on 3 October 2011. The prize-winning apps will feature
in the Swisscom Shop magazine, which has a readership of around 1.5 million. In addition, each developer
of a winning app will be presented with an iPad or Samsung Galaxy Tab of their choice, including a prepaid
card with CHF 100 worth of credit.

When it comes to selecting the winning apps, the key criteria will be the app's innovative characteristics
and benefits to the customer. In addition to the internal Swisscom jury, Swisscom Labs Community will
also cast a vote. The Swisscom Labs portal publishes information on Swisscom's latest innovations as well
as news from the fields of technology and telecoms. Swisscom Labs offers customers the opportunity to
test products, services and applications in beta versions and to play an active role in product design. This
way products can be tailored even more closely to the needs of modern-day customers. Users of the
website can also present their own (beta) applications and gather valuable feedback from the Labs
Community.

Further information on the competition and an online entry form can be found at www.swisscom.ch/labs.

Kind regards
Milan Kubicek
http://www.twitter.com/kubmi

swissarm@microsoft.com