Brochures, pamphlets, flyers, newspapers and overall print advertising have been the dominating force behind marketing for many years. With the boom of the internet, print advertising has been facing a downturn due to availability of alternative information through the web, cost of print materials and the growing “green” consciousness of consumers. Just yesterday the Times Co. Reported a loss of $74 Million, one of their steepest advertising declines in generations.
Many print advertising companies have developed websites but still face major barriers since their online growth is minimal and print continues to decline. In addition consumers are continuously moving online and making conscious efforts to go green. This brings me to the point of my post for today.
Microsoft Tag provides an amazing opportunity for advertisers/marketers to minimize waste while bridging the gap of the real and the digital world. For instance, what if a newspaper cut down the number of printed pages and used Microsoft Tags to digitally provide the story, classifieds, and even advertising. Consequently cutting their costs, improving their environmental impact, and allowing people to get the information they want digitally. Simplistically newspapers could become a real life portal to the digital world.
To see how Microsoft Tag works scan the image below (It goes along with today’s green theme).
Tag can reduce the environmental impact of not just newspapers. Companies can use Microsoft Tag instead of having massive packaging materials, such as instructions, promotions, coupons, company information, product information, health facts and the list goes on and on. Just take a look at this Turkish Magazine utilizing Microsoft Tag.
I guess it all boils down to rethinking the possibility of the old saying “A Picture is Worth a Thousand Words”.