The Economist recently released an article about reading bar codes with mobile phones. The article sweeps across the brief history of reading bar codes with mobile phones to newer generation models like Microsoft Tag. They keep a very balanced view overlooking all of the different types of mobile readable barcodes. Here’s a snippet of the article that Microsoft Tag was mentioned.

“A new format for bar codes appeared in January, when Microsoft unveiled Tag, a system that uses colour to increase the density of information that can be stored. A Tag code occupies about one-eighth of the space of a comparable QR Code. It also allows coding elements to be incorporated into designs. One sample code shows a photograph of coloured jelly beans that includes Tag data. Others show company logos, balloons and birds.”

To read the full article click here