For Demo this year Microsoft Tag was used heavily to help extend their print materials as well as assist attendees in their introductions to one another.

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the picture below show’s the Microsoft Tag’s that were being used with attendees name tags. Each person received one Microsoft Tag for their name tag, allowing other attendees to “snap” their name tag to receive their v-card. Using Microsoft Tag in this manner facilitates conversation and interaction with face-to-face events.

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The most interesting part about this project is how Tag can be used to bring people together. So far, many of our stories have been on individuals/companies using Tag on print material however using Microsoft Tag to connect people in a face-to-face setting is extremely powerful. It’s going to be very interesting to see people grasping on to this concept and where they will take it.

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